If you could find a site similar to this for your area it would be helpful. I have noticed there are many blogs, so if you sift through them you might find one close to your area. As for me, I don't clip any coupons until I need them. Since I don't buy a lot of the processed and frozen foods that coupons are used for, it saves me tons of time. I used to clip and organized them all, but I'll never do that again since I use only about six at a time. But I also only get one paper. But my coupons are so worth it! I use them for occasional treats (it makes them cheap!), cereal, detergent, toothpaste, shampoo, and RAZORS to save money. I am not the coupon expert obviously, if I'm using only six at a time. I hope someone else chimes in to help more with that. I am still learning.
The bulk of my savings though comes from shopping sales. As for the ads, I have found that you will get to know what a good price is for each item if you just keep looking at them. If it helps you cab write down some key items for a month to help keep track and see what a good price is. Eventually it won't feel so confusing. I rcommend a book called "Beating the High Cost of Eating: The Essential Guide to Supermarket Survival" by Barbara Salsbury. It doesn't talk about coupons much, but is about using sales to your advantage. I loved this book and I'm sure there are others out there--this one is the one my library had.

I think it's great. Good luck! Don't give up. Taking a little time can save you money and it does get easier!