Couponing makes shoppers smart, not cheap PDF Print E-mail

How many of you are extremely conscious of current gas prices -- including where the cheapest place is to purchase gasoline? How many of you drive past one or more gas stations on a quest to find the cheapest price per gallon?

Have you ever considered your true savings when you take into account time and gas spent looking for the best price on gas? For instance, if the price of gas at your neighborhood gas station is $1.95 versus the gas station across town priced at $1.89, your savings for a purchase of 20 gallons is $1.40. Your savings if you purchase 30 gallons of gas? $1.80. Even if you fill up your tank once a week your savings will be minimal. Yet many people spend a lot of time and gas trying to save a few pennies on the gallon.

I also want to save money on my gas purchase when I fill up, but my savings on my food bill is much more than $1.40-$1.80 when I shop for groceries.

Many people cannot be bothered with using coupons to save money at the grocery store -- often citing time constraints. Others do not want to be perceived as "cheap," or unable to afford groceries.

Yet the grocery part of your budget should be an area where it makes sense to be frugal or thrifty. Food and grocery items are perishables -- they are purchased for the purpose of consumption -- so why spend more on something that is not a long-term investment?

Using coupons gives me the luxury of spending my money on those items that have greater value to me -- lessons and sports for my children, savings, home improvements, education, etc. -- items that have long-term value and enjoyment.

I try to make saving money at the grocery store easy and time saving for you.

I go through the grocery ads each week and provide a free bi-weekly e-mail of the best deals at grocery and drug stores.

Not only do I list the coupon deals, I list the best prices on meats, dairy, produce and nonfood items each week, just to name a few. Using these lists can save you a substantial amount of money and time each week.

Being frugal at the grocery store does not constitute being cheap -- you are a smart shopper who is not concerned with how people perceive you. Instead you are focused on the long-term benefits that being frugal will have on your family and your future security.

For more information on my free program, to sign up for our free Bi-Weekly Deals e-mail, or for pricing on our Coupon Subscription Package, call 344-2923 or e-mail

Featured Deal:

(Available at Albertsons through Dec. 20

Purchase 2 Smucker's Jams or Jelly, 18 ounce, 2/$4

Use: $1 off 2 coupon found in Valassis coupon insert issued 11/13 and use in-ad coupon for free Ice Cream, Milk, or Butter with purchase

FINAL PRICE:

2 for $3

plus free item

This story appeared in The Daily Herald on page B1.
 
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